July 2024 Shanghai Department Store

July 18-20, 2024, the 117th China Daily Commodity Fair (Shanghai Department Store) will be held as one of the most established trade events in Asia's household department store industry. Founded in 1953, the fair has grown alongside the industry itself and is widely recognized as one of the oldest and largest professional exhibitions in its field. For 2024, the scale of the exhibition will be expanded to 180,000 square meters, bringing together 3,000 high-quality exhibitors and covering all categories of daily department stores. It remains the most important platform for product display, trade docking and industry trend exchange in the domestic department store industry.

What Is the Shanghai Department Store Fair?

The Shanghai Department Store, formally known as the China Daily Commodity Fair, is a long-running professional exhibition dedicated to the household department store sector. Since its founding in 1953, it has served as a meeting point for manufacturers, suppliers, buyers and industry observers. The 117th edition continues that tradition in July 2024, and its role has only become more significant as the daily commodity market grows more diverse and competitive.

Unlike smaller regional shows, this fair covers the full spectrum of daily department store categories. That breadth is one reason it attracts attention from both domestic and international participants. Whether a visitor is looking for household items, kitchenware, cleaning products, personal care goods or seasonal merchandise, the exhibition is designed to present a comprehensive view of what the industry currently offers.

Why the 2024 Edition Matters

The 2024 edition stands out for its expanded scale. At 180,000 square meters, the exhibition area reflects the steady demand for a large, centralized platform where business relationships can be built and refreshed. The presence of 3,000 high-quality exhibitors adds further weight. For buyers, this means a concentrated opportunity to compare products, evaluate suppliers and identify new trends without traveling to multiple smaller events.

For exhibitors, the fair is equally valuable. It offers visibility, direct contact with potential partners and a chance to test market reactions. Because the event covers all categories of daily department stores, companies can position themselves within a wider industry context rather than in isolation. This makes the Shanghai Department Store fair a useful gauge of where the household department store market is heading.

Key Facts at a Glance

• Event name: 117th China Daily Commodity Fair (Shanghai Department Store)
• Dates: July 18-20, 2024
• Founded: 1953
• Exhibition scale: 180,000 square meters in 2024
• Exhibitors: 3,000 high-quality exhibitors
• Category coverage: All categories of daily department stores
• Core functions: Product display, trade docking and industry trend exchange

What Can Visitors and Exhibitors Expect?

The fair is structured around three main functions: product display, trade docking and industry trend exchange. These are not just abstract labels. In practice, they mean that a visitor can walk through large sections of the show floor and see physical products, speak with exhibitors face to face, and get a sense of which materials, designs and categories are gaining momentum.

Trade docking is especially important for small and medium-sized enterprises. Instead of relying only on online catalogs or third-party introductions, they can meet suppliers and buyers directly. For larger companies, the fair provides a stage to present new lines and reinforce brand presence. The combination of scale and category coverage makes it possible to conduct multiple business conversations in a short period.

Who Should Attend?

The Shanghai Department Store fair is relevant to a wide range of professionals. Retail buyers, wholesale distributors, product designers, sourcing managers, brand representatives and market researchers can all find value in attending. Because the exhibition covers all categories of daily department stores, it is also useful for those who work across multiple product lines rather than specializing in a single niche.

For anyone tracking the household department store industry, the event offers a practical overview. It is not only about seeing products; it is about understanding how supply and demand are shifting, which categories are expanding, and how companies are responding to changes in consumer habits.

Frequently Asked Questions

When and where is the 2024 Shanghai Department Store fair held?

The 117th China Daily Commodity Fair (Shanghai Department Store) is scheduled for July 18-20, 2024. The event is held in Shanghai, consistent with its long-standing identity as the Shanghai Department Store fair.

How large is the exhibition in 2024?

The exhibition scale will be expanded to 180,000 square meters in 2024. This makes it one of the largest professional gatherings in the household department store industry in Asia.

How many exhibitors are expected?

The fair is expected to bring together 3,000 high-quality exhibitors. These exhibitors cover all categories of daily department stores, giving visitors a broad view of available products and suppliers.

What is the main purpose of the fair?

The main purpose is to serve as a platform for product display, trade docking and industry trend exchange. It connects exhibitors with buyers and provides a space where industry professionals can discuss developments and build business relationships.

Why It Remains a Key Industry Platform

Trade fairs rise and fall, but the Shanghai Department Store fair has maintained its position since 1953. That longevity is not accidental. It reflects a consistent need for a large, professional event where the daily department store industry can gather, compare and negotiate. The 2024 edition builds on that history with an expanded exhibition area and a large exhibitor base.

For companies in the household department store sector, the fair is more than a calendar entry. It is a working platform. Product display helps brands get noticed. Trade docking turns conversations into potential partnerships. Industry trend exchange gives participants a clearer picture of what comes next. Taken together, these functions explain why the event continues to attract attention across the domestic department store industry.

As July 2024 approaches, the 117th China Daily Commodity Fair (Shanghai Department Store) is set to welcome exhibitors and visitors to a 180,000-square-meter exhibition space. With 3,000 high-quality exhibitors and full category coverage, it remains the most important platform for product display, trade docking and industry trend exchange in the domestic department store industry.