Taizhou Shall Household Products Co., Ltd.
Taizhou Shall Household Products Co., Ltd. began in 2003. It is a melamine tableware and household products enterprise rooted in Taizhou, Zhejiang Province, integrating design, product development, manufacturing and sales. For more than 20 years, Shall has continued to expand its products around melamine materials, from early trays and tableware to a complete product system for restaurants, hotels, children, family life and outdoor dining.
Starting from melamine trays and tableware
The company was founded at the beginning of the focus on melamine products, tray and tableware as the main direction. With the development of different markets and usage scenarios, the products have gradually expanded into four categories: melamine tableware for hotels and restaurants, melamine tableware for children, melamine household goods, and household and outdoor melamine tableware.
This product structure continues Shall's long-accumulated experience in the development of models, colors and series, and also enables the company to serve different channels such as catering hotels, supermarkets and retail, home brands, import wholesale, e-commerce and gifts.
Take root in Taizhou's manufacturing foundation
Shall's existing production base is located in Huangyan District, Taizhou City, Zhejiang Province. The company continues to improve production, research and development, quality, warehousing and supporting management in the long-term development, providing a basis for product development and large-scale manufacturing.
Under full load, the company can design up to 100000 pieces per day. Actual production arrangements are adjusted based on product mix, order mix and quality requirements.
Design is at the heart of Shall's long-term development
Prior to founding Shall, the founder ran a graphic design company. This design background, so that Shall from the beginning of entering the melamine industry, not only focus on product manufacturing, but also pay attention to the pattern, color, type and overall series presentation.
The company continues to build internal design and research and development capabilities, so that products from a single tray and tableware gradually expanded to different life and catering scenarios. According to the 2026 survey report of China Plastics Processing Industry Association, Shall has accumulated more than 500 design patents, and currently the main product SKU has reached more than 3000.
Brand and Market
SHALL is the company's main brand, and VCocoa/Vecco is Shall's sub-brand. The two brands share the company's design, manufacturing and quality management systems, while developing their own product portfolios, model details and color systems according to different regions, channels and customer groups.
Shall products for the Chinese market, and sold to Europe, the United States and Canada, Japan and South Korea, Southeast Asia and the Middle East and other regions. The long-term accumulation of domestic and foreign business enables the company to continuously improve its products from the aesthetics, channels and usage habits of different markets.
Participate in industry construction and face long-term development
While developing its own products and brands, Shall also continues to participate in the standard construction and industry exchanges of melamine industry. The company participated in the drafting of GB/T 41001-2021 "melamine plastic tableware", and served as the director unit of the melamine plastic products professional committee of China Plastics Processing Industry Association.
Design capabilities, rich products, reliable manufacturing and long-term cooperation are the four directions of Shall's sustainable development. The company hopes to provide domestic and foreign customers with melamine products suitable for different life and catering scenarios through a more complete product system and a more stable manufacturing base.